Safilo Expands to Taiwan Through Exclusive Partnership With Luxasia


PADUA, Italy and TAIPEI, Taiwan—Safilo has announced a distribution partnership for Taiwan with Luxasia, a leading luxury operator with longstanding excellence in distribution and brand building capabilities. “We are proud to welcome Luxasia to our Global Partner Network. Taiwan has good potential in both lifestyle and luxury, also with a keen eye on our leading brands Polaroid and Carrera,” said Luisa Delgado, CEO of Safilo Group. “Their expertise in quality distribution and in store execution, and proven brand building capabilities in the luxury industry will open the way for innovative consumer engagement in eyewear. This new partnership thus sets the foundation for Safilo’s vision to reinvent eyewear consumer engagement, learning in Asia.”

Luxasia is the largest cosmetics and fragrance distributor in Asia. With 30 years of business history, they have expanded across different categories including accessories, jewelry and fashion apparel and its own retail distribution with over 100 stores and direct to consumer channels in 11 markets.

As part of the development of its certified Global Distribution Network during the past four years, covering today 44 partner markets, Safilo will now be represented also in Taiwan with its portfolio of over 30 leading eyewear brands spanning five consumer segments: Polaroid and havaianas in the fast growing Mass/Cool segment; Lifestyle and Upper Contemporary with Carrera, Tommy Hilfiger, kate spade new york, Marc Jacobs; BOSS and Max Mara in Premium; Fashion Luxury with Jimmy Choo, Fendi, Moschino and Givenchy; and Atelier with ultra-luxury couture Elie Saab, conceptual design Oxydo and specialist Safilo vista.

“Luxasia Group is excited to embark on this strategic partnership with Safilo, which has an established and illustrious history in premium eyewear,” said Wolfgang Baier, Group CEO of Luxasia. “The distribution and development of Safilo’s portfolio of leading brands in Taiwan is in tandem with Luxasia’s expansion into the luxury lifestyle sector of the region. Thanks to its omni-channel distribution and deep local knowledge, Luxasia will advance Safilo’s presence in this market and enable customers to access its internationally-recognized and trendsetting designs. The dynamic distribution of its premium offerings will catalyze Safilo’s presence in the region.”