PADUA, Italy and NEW YORK—Safilo Group and JCPenney have announced the renewal of a five-year licensing agreement for the design, manufacturing and distribution of optical and sunglass frames for Liz Claiborne for women and Claiborne for men brands in the U.S. and Canada.

The renewal supports Safilo’s 2020 strategic plan, specifically in its object or proportionally growing the optical segment relative to its sun segment to align the business with the market and growth opportunities, the company said.

According to Safilo Group, the Liz Claiborne and Claiborne brands are two of Safilo’s most sought after collection in the U.S., delivering a stable and healthy business. The Liz Claiborne brand entered Safilo’s U.S. portfolio in 2003 with an optical license that was part of the Outlook Eyewear acquisition. This was followed by a sunwear collection and in 2004, the Claiborne ophthalmic collection was launched.