PADUA, Italy and TEHRAN, Iran—Safilo Group announced an exclusive distribution agreement for the Iranian market with Maxivision, which operates in Iran though the Noor Gostaran Azin Aryan Company, a leading local commercial operator, active in Iran since 2007.

Iran, with its population of nearly 80 million, is an important market that has started to grow in the course of the last few years, the company said.

Thanks to Noor Gostaran Azin Aryan, Safilo will offer its portfolio of industry leading brands spanning five consumer segments also in Iran, from highest end Atelier with Elie Saab to leading fashion/luxury with brands like Dior, Fendi, Jimmy Choo, Givenchy, Celine as well as Boss, Max Mara and Pierre Cardin to lifestyle with Carrera, Marc Jacobs, Juicy Couture, Fossil, Bobbi Brown and Kate Spade and the fast-growing mass/cool segment with Polaroid and Havaianas.

“We welcome the Noor Gostaran Azin Aryan Company to Safilo’s worldwide partner network which counts over 50 exclusive partners across the world,” said Luisa Delgado, CEO of Safilo Group. “Their team with local market leadership and unique commercial capabilities is uniquely positioned to contribute to Safilo’s growth strategy and to build our company brand with Iranian retailers on our behalf.

“We see Iran as a market of great potential for our extensive brand portfolio, in sun and optical, and observe high local demand for trendsetting design and high quality craftsmanship,” she said.

As part of Safilo’s 2020 strategic plan, this geographic expansion and distribution partnership represents a further step toward balancing the commercial focus across regions and building high quality commercial capabilities to consolidate Safilo’s presence in the Middle East region. It follows the opening in 2014 of Safilo’s wholly owned Dubai subsidiary, the hub of IMEA (India, Middle East and Africa Division), of which Iran is part of.

“We feel extremely honored to work with Safilo in representing them through the distribution of their leading brands in Iran,” said Mahdi Nassiri, director of Noor Gostaran Azin Aryan Company. “Their offer is comprehensive and well differentiated, and their product quality is industry leading, allowing us to offer our customers and Iranian customers the opportunity to choose from a world leasing complete and qualitative offer.

“Safilo’s heritage of leading craftsmanship and product design are in high demand in our country. This partnership with further strengthen our relevant presence in the marketplace and will mark a long term development of our business in Iran,” Nassiri said.