Latest News Safilo Group to Relocate North American HQ in N.J., After Consolidating U.S. Distribution Into Denver Facility By Staff Monday, June 22, 2015 12:24 AM PARSIPPANY, N.J. and PADUA, Italy—Safilo Group (SFLG.MI) has announced that it intends to relocate its North American headquarters which is currently based here and currently co-located with a distribution center. The company said the plan follows the decision to simplify and streamline operationally its U.S. logistics and distribution network, which will be run entirely out of the company’s existing distribution center in Denver, Colo. Following a carefully planned operational transition, the company said its Parsippany distribution center will close by mid-2016. A relocation study for the group's future North America headquarters has been launched involving an employee task force to identify the most attractive HQ location closer to New York City and better connect with Safilo's Fifth Avenue showroom. The study will conclude by this fall, and the move is anticipated within 2016.“Safilo's business in North America is strong and growing. We start here with the worldwide simplification of our logistics and distribution network as per our 2020 Strategic Plan,” commented Luisa Delgado, CEO of Safilo Group. “North America's leading eyewear retailers, trendsetting design and innovation, and our Solstice Sunglasses shopper lab, offer important inspiration for our group worldwide. We are also opening here our fourth global Design Studio, co-located within our NYC Showroom. A new North American headquarters will offer further unique opportunity to reinvent ourselves and attract additional talent to build North America's future business growth.”The DC consolidation into Denver leverages Denver's already important track record in delivering customer service across the region. A Safilo spokesperson told VMail that the Denver facility at this time already accounts for close to 90 percent of Safilo’s service traffic in the U.S. market. All Distribution Center employees in Parsippany are being offered the choice to relocate to Denver or alternatively to receive transition and outplacement support; approximately 80 employees are involved in the DC consolidation.Safilo has been present in the U.S. since 1986, and has been located in Parsippany, N.J. since November 1997.