Latest News Safilo Group’s Kids by Safilo Line to Present on May 5 ‘Modern Living with kathy ireland’ Show By Staff Monday, May 2, 2016 12:27 AM Safilo’s Bruce Abramson appearing on the set of Modern Living with kathy ireland. Abramson is director of proprietary brands for Safilo North America. LOS ANGELES—Safilo Group’s Kids by Safilo collection and eye health initiative, designed by pediatric experts and developed to raise awareness of the importance of vision care for children from 0 to 8 years old, will be appearing on an upcoming “Modern Living with kathy ireland” show, which is airing nationally on the E! Network on May 5 and internationally on the Bloomberg International channel on May 8. Modern Living with Kathy Ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe. The show airs throughout North America on E! Entertainment Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored programming lineup.The program will mark the first time that Safilo is speaking directly to the consumer, parents of young children, via national television, to bring awareness to children’s vision issues and the Kids by Safilo collection, the company told VMail. According to research from global eyewear manufacturer Safilo Group, 1 in 6 school-aged children have vision problems and, if left untreated by the age of 8, some childhood vision problems can cause permanent low vision and poor quality of life for a child. Global eyewear manufacturer Safilo Group urges parents not to rely solely on school and pediatric vision screenings which may miss 40 percent or more of eye or vision problems: undetected issues can become big barriers to learning, leading to delayed reading and poorer outcomes in school. Safilo developed, designed and manufactured the glasses with a medical-scientific approach with the Italian Society of Pediatric Ophthalmology (SIOP). The collection meets the design guidelines of the World Society of Pediatric Ophthalmology and Strabismus (WSPOS). Made in Italy, where Safilo Group is based, the collection is ergonomically designed to cover a child’s full field of vision. “Getting a child’s vision properly diagnosed to wear eyeglasses is half the battle for parents but kids are going to truly enjoy wearing the Kids by Safilo collection and will give parents peace of mind knowing that their kids’ eyes are going to get the proper vision correction they need while looking and feeling good, too,” said JL Haber, vice president of programing of Modern Living with Kathy Ireland. The field report (external interview) portion of the segment also features Chris Cannella, optician and the owner of Specs with locations in Fairfield, Westport, Darien and New Canaan, Conn., who talks about his experiences with the Kids by Safilo collection and working with young children. ECPs can tune in to see Safilo on E! Entertainment Network as sponsored programming on Thursday, May 5, 2016 at 6:30 am ET and PT and Bloomberg International on May 8, 2016 at 8:30 am CET, 10:30 am CDT D.F. and 3:00 pm HKT.