Steve Wright (l) and Angelo Trochhia.
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NEW YORK—With one of the longest histories in the eyewear business, as a frame maker, designer and marketer, Safilo Group S.p.A.’s new executive leadership has embarked on a different path this year, looking to swiftly readjust Safilo’s service focus for all current and potential optical accounts, amp up support to its sales teams and fine-tune responsiveness to consumer trends. This involves re-emphasizing the global company’s historic strength in product design and development, among its own brands and licensed brands, as well as redirecting its resources to such strategically important markets as North America, where new initiatives will be more “customer-centric and approachable,” executives said.

In an exclusive interview with Vision Monday recently at Safilo’s showroom and offices here, the Group’s new CEO, Angelo Trocchia was joined by Steve Wright, chief commercial officer of North America, in a wide-ranging discussion. Their new energy together builds on Safilo’s heritage and employs modern thinking about a changing consumer and the company’s diverse accounts’ needs.

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