PADUA, ITALY— Safilo Group has appointed Kevin Hyland as North American sport channel sales leader. Hyland will be responsible for channel sales of the Group’s sports and outdoor lifestyle brands like Suncloud by Polaroid, Smith Optics and future brands in this segment, the company said.

Effective immediately, Hyland will work with Smith brand leadership and Safilo global commercial leadership teams to further the success of the sports brands’ performance eyewear, goggles, snow and bike helmets in the North American markets. Hyland will report directly to Joel Sandoz, Global Sport channel director.

“We are very happy with Kevin's appointment. He is a great addition to our sport and outdoor channel commercial organization,” said Henri Blomqvist, Safilo Global commercial director. “With a strong drive at retail, new investment from Safilo, and a new five-year strategic plan in place, I think we have a lot of momentum that will lead to growth and profitability for both us and our retail partners. Particularly for Smith, we think this is the best time for the development and growth of the brand, strong of a rich history of product innovation and authenticity.”

Hyland has over 30 years of experience in the sports and active lifestyle arenas, having worked with brands like adidas, Converse and Gatorade. He also worked for Nike in various sales management roles across the country, EMEA and the Asia-Pacific for over 25 years. Hyland has also worked with start-up companies in Portland, Oregon where he is based.