Safilo USA Appoints Riccardo Cadorin as Senior Vice President, Optical Sales


Riccardo Cadorin
SECAUCUS, N.J.—Safilo has announced the appointment of Riccardo Cadorin to the role of senior vice president of optical sales for the U.S., reporting to Henri Blomqvist, CEO of Safilo North America. He will be based in the company’s North American headquarters in Secaucus, NJ. According to the company, in this new role, Cadorin will enhance the company’s current go-to-market approach and further strengthen customer relationships, leading a cross-functional headquarters team overseeing buying groups and key alliances, in addition to having oversight for the company’s regional sales managers and optical field sales team across the U.S.

Cadorin, a graduate of the University of Bologna, brings over 20 years of optical industry sales experience to Safilo with previous roles at Luxottica, Marcolin and Marchon where he was most recently vice president of U.S. sales.

“We are very pleased to welcome Riccardo into Safilo. His impressive understanding and breadth of expertise of the eyewear industry and long-standing customer relationships is exactly what is needed to help further Safilo’s commitment to being the ECP’s independent partner of choice for long-lasting mutual success in a rapidly changing market environment,” said Blomqvist.