Denise Bafundo.
HAUPPAUGUE, N.Y.—Santinelli International announced that Denise Bafundo has joined the company as senior marketing director. Bafundo, who will report to CEO and president Gerard Santinelli, will be responsible for “providing analytical leadership, along with technical aptitude for CRM platforms that will lead the Santinelli brand into the digital world and act as a catalyst for future growth and expansion,” the company said in a statement.

As an integral member of the company’s leadership team, she will also oversee Santinelli International’s marketing and communications strategies, and play a critical role in the development of e-commerce and in-bound marketing.

“Denise brings a wealth of strong analytical, CRM and marketing communications expertise, in addition to trade show experience, from her previous position at Reed Exhibitions, that will make her a valuable addition to the Santinelli International family,” said Santinelli. “We are confident that Denise will play a key role in the company’s strategic planning and execution of the company’s vision as she leverages her technical and creative talent.”

Bafundo worked at Reed Exhibitions for the past nine years. Most recently, she was responsible for leading the implementation of marketing automation systems. Prior to that, she served as Reed’s marketing services director, managing the marketing team for all of the tradeshows the company produces.

Bafundo takes over from Barbara Wagner, who has left the company to pursue other opportunities.