NEW YORK—Smart retailers are erasing boundaries between discovery, choice and purchase. Using smartphones, tablets, apps, artificial intelligence and the Internet of Things, they create a fluid, frictionless experience for shoppers, whether online or in-store. Learn what steps optical retailers and ECPs can take to become part of this growing retail trend at VM LIVE, a special event produced by Vision Monday. The informative session will be held at the Venetian hotel in Las Vegas from 3:30 to 6:00 p.m. on Sept. 26, just prior to Vision Expo West.

“Consumers’ shopping habits are changing fast, and retailers need to keep up,” said Marge Axelrad, Vision Monday’s editorial director. “Today, shoppers want instant information about product features, styles and availability, and they want to decide where, when and how to make a purchase and have it delivered to them. Come to VM LIVE to learn how new systems and strategies can engage customers and create a seamless path to purchase.”

At VM Live, retail experts and successful store owners will discuss the latest advances in payment systems, store design and merchandising, and experiential technology. Speakers and registration information will soon be announced.

VM LIVE is another in a series of Vision Monday’s leadership-driven, special live information-sharing and networking events, targeting top optical retailers, executive decision makers and influential practitioners.