FRISCO, Texas—Schneider Optical Machines announces the addition of industry veteran, Jeff Endres, as director of consumables products. Endres is responsible for all consumables products and processes including surfacing, finishing and coating.

Endres has over 25 years’ experience in the optical industry, first serving as the AR coating manager at Sierra Optical from 1990 to1995. From 1996 to 2000, he was engineer and director of operations at Carl Zeiss. He subsequently was vice president of technical services, responsible for the development of several pieces of production equipment and lens coatings including the genesis of the Carl Zeiss Foundation ultrasonic cleaning and hard coating program.

From 2000 to 2003, Endres served as director of technical services for Hoya Lens. More recently, he served for eight years as senior technical director for The Vision Council, secretariat for the American National Standards Committee Z80, board member to the Optics and Electro Optics Standards Council, and vice president of operations at Shamir Insight.

“It’s fantastic to be able to add such tremendous leadership experience and processing knowledge to our growing team. Jeff is a great talent and will be a key to bringing Schneider’s innovative solutions to its customers,” said Kurt Atchison, president of Schneider, North America.