Seeing Better on VisionMonday.com

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NEW YORK—Earlier this month, the New England College of Optometry (NECO) held a fun-filled fundraiser at the Langham hotel to benefit Massachusetts citizens in need of eyecare and to honor OneSight, a charitable organization that delivers vision care around the world. At the event, NECO president Clifford Scott, OD awarded OneSight executive director, Jason Singh, OD with the College’s Presidential Medal. Afterward, 200 attendees enjoyed an evening of entertainment hosted by Ron Della Chiesa, Boston radio personality and voice of the Boston Symphony Orchestra. Peek into Profiles in Vision 2014 in the latest installment of Scene + Heard.

Speaking of helping the world see better, Maui Jim has launched their first international integrated marketing campaign – “Like You’ve Never Seen.” The campaign, including consumer print ads and television commercials, places the focus on the brand’s reputation for the enhanced color, clarity and detail that can be seen through Maui Jim lenses, the company said. Check out the brand’s first TV spot in Multimedia.