Latest News Sensory Marketing Is Topic of Jan. 22 ‘Power Hour’ By Staff Monday, January 20, 2014 12:18 AM FRANKLIN LAKES, N.J. – The emerging arena of “sensory marketing,” which incorporates how scents and fragrance can influence business, healthcare and retail environments, is the topic to be explored on the Jan. 22, 2014 edition of the “Power Hour,” the weekly online radio talk show hosted by Gary Gerber, OD, founder of The Power Practice. Said Gerber, “How does your practice smell? And how does your practice sound? Are you appealing to all of your patients’ senses or just focusing on how your practice looks? Sensory marketing is gaining in popularity and it's the topic on the next Power Hour. Joining us will be Jen Kirby, an industry journalist who has done extensive research on this topic as well as Edward Burke, director of communications for Scent Air. “The Power Hour” radio shows, which are broadcast on Wednesdays at 9:00 p.m. E.T., are sponsored by Essilor of America, VSP Global and Optovue. Listeners can dial in to “The Power Hour” from any phone at (646) 716-8746 or can listen in from any computer or smart phone. The Power Hour sessions, which launched in 2012, are archived on The Power Practice site. Users can also click to listen to past shows or download segments on iTunes.