Latest News Shire Ophthalmics Appoints Joseph Boyd as Director of Market Development By Staff Friday, March 31, 2017 12:18 AM Joseph Boyd. LEXINGTON, Mass.—Shire Ophthalmics announced the appointment of Joseph Boyd as director, market development. Boyd most recently worked at Primus Pharmaceuticals where he was director, commercial planning and operations. He is known in the eyecare industry for his work at Inspire Pharmaceuticals as the director of medical development where he provided strategic direction, Shire stated.Boyd joins Shire with more than 20 years of experience in the pharmaceutical and medical device industry. He has played a key role in large, mid-size and start-up companies, and built the sales and marketing, commercial operations, managed care, medical communication, medical affairs and compliance teams at these organizations, the company stated. As director of market development, he will lead the market development team that will work closely with thought leaders, key opinion leaders, and teaching institutions to further Shire’s commitment to eye health. Additionally, Boyd will play an integral part in marketing and engagement strategies.