Eric Lenoir, Silmo director.
NEW YORK and PARIS—Readying its plans for the 2016 edition of Silmo, to be held Sept. 23 to 26 at the Paris Nord Villepinte center, organizers report that over 100 new companies will be attending the exhibition along with new add on services, special concept areas like themed pop-up stores, interactive terminals, trend spotlights and new education for exhibitors attending from around the world.

The bright yellow Silmo advertising campaign is still the theme for the trade fair’s signage and branding, linking up the different areas of the trade fair. In addition to the fair’s comprehensive offering (optical frames, sunglasses, lenses, contact lenses, low vision, equipment, optical instruments, store software and more), training and information will be a big focus as will the Silmo d’Or awards for innovation and creation.

Also new this year is a collaboration between Silmo with Premiére Classe, the well-known influential fashion and accessories show. Starting on Sept. 2 at the Porte de Versailles exhibition centre in Paris, Première Classe will host a dedicated area for eyewear designers under the “Silmo Paris” banner.

The 300 square-meter area will group together some 30 brands, to be jointly selected by the two event planners. At the Sept 23 to 26 Silmo at Villepinte, Silmo will feature an area for fashion accessories under the Première Classe label. It will be a way of complementing this partnership between the fashion accessories and the optical industry shows.

Registration for the upcoming exhibition is open now and all details are posted here.

Learn more details about what’s planned for Silmo 2016 via Vision Monday’s interview with Silmo director, Eric Lenoir.