Social Media Numbers Reach New High at Vision Expo West 2018

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(L to R) Alana Whitaker, Autianna Wilson, Sam Maries, Amanda Rights, Sheena Taff, Jennifer Lyerly, and Bridgitte Shen Lee, OD.

ALEXANDRIA, Va.—Vision Expo’s social media platforms at this year’s Vision Expo West 2018 hit double-digit percentage increase across impressions, engagements and video views compared to last year. In the 30 days following the Show, reports indicate impressions, engagements and video views increased by the thousands, according to an announcement from show organizers. The numbers were derived from a combination of engagement by show attendees, exhibitors and others. Here are a few of the social media highlights collected from Vision Expo’s Instagram, Twitter, Facebook and LinkedIn accounts:

• Over 3.8 million impressions
• 16.7 million #VisionExpo hashtag impressions
• More than 14,000 engagements
• Upward of 57,000 video views

Pre-Show social media efforts included a focus on Vision Expo West’s 30th anniversary with giveaway contests, themed hashtags and a focus on Founding Exhibitors. Vision Expo also partnered with various social media influencers from the vision community to amplify pre-Show excitement with personalized advice.

On-site in Las Vegas, Vision Expo continued its partnerships with influencers to promote daily events and panels with social media “takeovers.” Covering the medical pavilion of Vision Expo West, Dr. Bridgitte Shen Lee, co-founder of Vision Optique and founder of iTravelCE, introduced various exhibitors through a collection of live Facebook videos.

Additionally, Vision Expo was the destination for exclusive events that celebrated the energy and effort influencers put into their social media platforms to promote the optical industry at large. The first-ever EyeStyle Influencer Event hosted by Sheena Taff of @optician.about.town and Dr. Arian Fartash of @GlamOptometrist, sponsored by Marchon and VSP, gathered 30 social media influencers from the vision community. In a featured panel discussion, influencers discussed trends and topics that drive their social media efforts as well as their hopes of bringing more eyecare providers into the social networking realm.

Several social media influencers were also invited by Show organizers to a trip in the High Roller Observation Wheel, located more than 500 feet above the Las Vegas Strip, for an opportunity to network and sample eyewear products provided by members of The Vision Council.

For exclusive looks into Vision Expo East 2019 (Education: March 21 – 24; Exhibit Hall: March 22 – 24) and Vision Expo West 2019 (Education: September 18-21, Exhibition: September 19-21) follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.