Curtis Ellis.
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CARLSBAD, Calif.—SPY announced that Curtis Ellis has been promoted from Western sales manager to the position of sales director. Ellis will relocate to Southern California from Salt Lake City for this role.

Ellis joined SPY in 2014, bringing with him over a decade’s worth of sales rep experience. In this new role, he will oversee the company’s Western sales rep force as well as work closely with optical buying groups and key distributors in the region.

“We appreciate what Curtis has done for SPY while working remotely and we’re truly excited to have him become a regular presence in the building here in Carlsbad,” said Charlie Ninegar, SPY’s vice president of sales. “The level of experience he brings inside our walls will be invaluable as SPY continues its successful charge forward.”

“Being able to regularly collaborate face-to-face with the different internal teams at SPY is an exciting career step for me,” Ellis said. “In addition to working with some of the best reps in the industry, I’ll be able to use what I’ve learned on the road to help shape our marketing and sales strategies in a way that matters to both our rep team and retail partners.”

Ellis joins a growing list of new blood in SPY’s Carlsbad office, including John Gilson, who recently joined the brand in the role of digital director and oversaw the complete revamp of the SPY website, the company said.