Superior Vision Names Brian Silverberg Chief Financial Officer


RANCHO CORDOVA, Calif.—Managed vision care company, Superior Vision has appointed Brian Silverberg chief financial officer, effective Sept. 3, 2013. For the past seven years, Silverberg has been vice president of finance and business development at EyeMed, playing a key role in that organization’s growth and success.

Prior responsibilities include financial leadership positions at The Relizon Company and Ford Motor Company. Replacing Joanna Freeman who retired in 2012, Silverberg will be responsible for financial management and reporting, pricing and underwriting, treasury and financial operations, and strategic planning.

“We continue to strengthen our management team to position us for rapid growth and industry expansion in this ever-changing health care environment,” said Kirk Rothrock, president, Superior Vision. “Brian’s financial expertise, experience with growth strategies, and extensive understanding of the vision industry make him a valued addition to the team.”

“Our industry is riding a wave of change that is both exciting and challenging, and I look forward to helping the Superior Vision team become strategically positioned for success,” said Silverberg.