Superior Vision Partners With DITTO for Members’ Virtual Try-On


MOUNTAIN VIEW, Calif. and RANCHO CORDOVA, Calif.— Superior Vision, a leader in eye and vision health solutions, and DITTO, a leading e-commerce site for designer eyewear, have partnered to provide a cost-effective online solution for Superior members to purchase additional pairs of glasses and sunglasses.

“Consumers are increasingly turning to the Web for purchases, and this includes eyewear. Superior Vision’s strategy for unparalleled access includes providing vision materials wherever our members are looking for them,” said Kirk Rothrock, president of Superior Vision. “DITTO is the perfect online partner for us as they are very service-oriented, offer a breadth of types and brands of glasses, and have cutting-edge technology to enhance our member’s purchase experience.”

DITTO’s 3-D virtual try-on technology enables members to see how the glasses and sunglasses fit on their unique face in 180 degree views prior to purchase. From the convenience of their own computer, members can compare the look and fit of various glasses, use social media to get input from friends and family, and even get the help of a DITTO stylist.

“We couldn’t be more pleased to partner with a member-focused benefits company like Superior Vision,” said Kate Doerksen, co-founder and CEO of DITTO. “The eyecare provider is an integral part of the purchase of glasses, but we are offering members an e-commerce solution when an online purchase is their preference. Our collection of top designer brands, proprietary try-on technology, and phenomenal customer service make that online purchase fun and easy.”

Superior Vision members receive a 25 percent discount on their first pair of glasses, and 30 percent off if they purchase more two or more pairs. For now, DITTO is an out-of- network provider for Superior Vision members. Superior Vision members may receive reimbursement at out-of-network rates if their vision benefits are not already exhausted. Members may go to for a link to the promo code for to receive their savings.