Swiss Eyewear Group and Marc Stone Sign License

By


ZURICH—The Swiss Eyewear Group (International) AG and Marc Stone have announced the signing of an exclusive global license agreement for the Marc Stone brand name which includes the designing, production and distribution of Marc Stone branded eyewear.

“The Marc Stone brand is a highly valued Swiss fashion label which has recently been awarded many prestige design awards and has a presence in all the major fashion centers around the globe,” said Jerry Dreifuss, CEO of the Swiss Eyewear Group. “Having the design team of Marc Stone join forces with the Swiss Eyewear design team will result in a stunning and revolutionary eyewear collection that remains true to the minimalist spirit of the Marc Stone label.”

“Entering into this partnership with the Swiss Eyewear Group is an exciting extension of our designer apparel line,” added Marco Steiner, CEO of Marc Stone. “The Swiss Eyewear Group and Marc Stone share the same entrepreneurial company philosophy and believe in the same values when it comes to offering well designed products with uncompromised product quality to our global customers.”

According to the companies, the collection will combine the classic aesthetics of high-fashion with the subtle street influence of the Marc Stone designer collection and will be launched through Swiss Eyewear Group’s global distribution network at Silmo this fall. The collection will be supported for optical retailers with a marketing and point of purchase campaign.