TAYE Announces New Sponsorship Opportunity; Hilco, First to Join at Sponsor Level


ALEXANDRIA, Va.— Think About Your Eyes (TAYE), a public eye health initiative sponsored by a non-profit organization under The Vision Council, announced Hilco as the latest industry partner to join in support of the national campaign. A leading supplier of protective eyewear and eyecare accessories in North America, the United Kingdom and Australia, Hilco has joined the Think About Your Eyes campaign at the newly created Sponsor level.

Hilco joins other vision community leaders and eyecare providers as supporters of the Think About Your Eyes campaign—a program designed to educate the public about the importance of vision health and the benefits of getting an annual comprehensive eye exam.

“As support from the eyecare community continues to be a vital component of the success of the Think About Your Eyes movement, we wanted to provide potential industry partners with an additional option to show their support for 2014,” said Ed Greene, chief executive officer of The Vision Council. “The highest level of support remains the Leadership Level, and the new Sponsor Level is a creative and flexible way for companies to begin supporting the
campaign with an eye toward potentially becoming full Leadership supporters in 2015.”

“We are thrilled to join the Think About Your Eyes initiative at this all-new level in 2014,” said Bob Nahmias, Hilco president and CEO. “As a leader in vision protection, we believe strongly in the cause and the positive attention it brings to the importance of maintaining overall eye health.”

Since launching nationally in July 2013, the Think About Your Eyes campaign has seen positive results as it seeks to motivate public behavior for eye health. Current Leadership supporters include National Vision, Inc. (NVI), Refac Optical Group, Specialeyes, Walman Optical, Gunnar Optiks, SPY, Transitions, The Vision Council, Essilor and Luxottica.

Industry members interested in becoming official Think About Your Eyes partners should contact Dave Plogmann, director, industry relations, at dplogmann@thinkaboutyoureyes.com.