The Power of Blinking on


NEW YORK—As eyecare practitioners face the day-to-day challenges that accompany patient care and communication, an international nonprofit organization called the Tear Film & Ocular Surface Society (TFOS) is tackling a unique, universal problem—reminding individuals to blink their eyes. As an accompaniment to Dry Eye Awareness Month in July, the organization launched a year-long global campaign titled “Blink Around the World,” drawing attention to the global problem of dry eye and blinking inhibition. Click here to read how this video-centered campaign is putting blinking in the spotlight.