Latest News The Vision Council’s Special Report Educates Consumers on UV Exposure, Dangers of Sun’s Ultraviolet Rays By Staff Monday, May 26, 2014 12:33 AM ALEXANDRIA, Va.—Many Americans are unaware of the vision damage caused by prolonged exposure to the sun’s ultraviolet (UV) rays, according to The Vision Council’s 2014 Sun Protection Survey. The Vision Council is working to educate consumers on the long and short-term eye benefits provided by the frequent use of UV-protective sunglasses— a habit that less than half of Americans (46 percent) are practicing, the survey said. The Vision Council’s latest report titled “Picture This: A Lifetime of UV Eye Protection” provides a detailed, easy-to-understand look at the damage sun exposure can inflict on the eyes at every age—from childhood into the senior years, and features information about eye protection habits, how to better protect the eyes, and which sunglasses to choose. Key findings of the report, based on research from the 2014 Sun Protection Survey, include: • 46 percent of adults report that they wear sunglasses only when it’s sunny outside—thus exposing their eyes to UV rays that are still present on partially cloudy and cloudy days. • Of the respondents wearing sunglasses when interviewed, 35 percent did not know if their eyewear provided UV protection; 10 percent said their shades did not have such protection. • 49 percent were unaware that prolonged exposure to UV radiation can accelerate the growth of cataracts. • Only 27 percent of respondents who wear sunglasses store them in a case; the majority toss them into handbags or on car consoles or countertops. The resulting scratches and scrapes can obstruct UV protection and warp lenses and frames. “Over the past four years, we’ve measured the public’s knowledge of UV exposure to unprotected eyes with our annual sun protection survey,” said Ed Greene, CEO of The Vision Council. “While our outreach has garnered almost 800 million impressions to date, and we are seeing an increase in consumer knowledge of UV-related eye damage, there is still work to be done to translate this knowledge into the action of wearing sunglasses and other UV-protective eyewear.” New this year, The Vision Council has pitched the sun safety story regionally to cities with the top UV indexes, with select eyecare providers in 10 media markets conducting interviews and sharing a local perspective on eye health and UV protection as spokespeople of The Vision Council. To view or download a copy of the report, A Lifetime of UV Eye Protection, visit www.thevisioncouncil.org.