Think About Your Eyes Announces Affiliate Partnership With International Vision Expo and Conference

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ALEXANDRIA, Va.—National public eye health awareness initiative Think About Your Eyes (TAYE) announced its affiliate partnership with International Vision Expo and Conference. The partnership will offer new opportunities for exposure and recognition for TAYE partners, and includes negotiated benefits that will highlight partner involvement for both the Vision Expo East and Vision Expo West conferences, according to the initiative.

The next Vision Expo East exhibition is scheduled to take place this week at the Jacob K. Javits Center in New York March 28-30, 2014 (education: March 26-30, 2014).

Additionally, according to TAYE, the International Vision Expo partnership will provide TAYE members and leadership partners with new Vision Expo benefits. Basic members will receive a waived registration fee ($75) and a 10 percent discount on continuing education (CE) credits.

Premium members will receive a waived registration fee, 10 percent discount on CE credits as well as access to the “Technology Rocks” party on Friday, March 28 (8 to 9 p.m., preceding the Eye Docs of Rock concert 9 p.m. to 1 a.m.); access to Club Vision on Saturday, March 29; and access to the preferred “members only” line to participate in “Challenge a Celebrity Champion,” a series of events featuring professional athletes taking place on the TAYE Booth (MS6668) from March 28 to 30.

“Our decision to become an Affiliate Partner for this year’s International Vision Expo and Conference is an important step in engaging eyecare providers,” said Ed Greene, CEO of The Vision Council. “Industry relations and partnerships are key as we continue to educate consumers on the benefits of vision health and annual exams. This partnership will help deliver additional exposure within the eyecare industry, which is vital to the health of the Think About Your Eyes campaign.”

The TAYE campaign leadership partners include The Vision Council, Gunnar Optiks, National Vision, Inc. (NVI), Refac Optical Group, SpecialEyes, Spy, Walman Optical, Transitions, Fatheadz, Essilor and Luxottica Group.

For general inquiries about the TAYE campaign, contact Rick Holt, director of marketing via email at rholt@thinkaboutyoureyes.com or by phone at (703) 548-6504.