Latest News Think About Your Eyes Campaign Expands Leadership By Staff Friday, September 23, 2016 12:24 AM Jon Torrey (l) and Dana Fairbanks. ALEXANDRIA, Va.—The national Think About Your Eyes (TAYE) campaign announced two staffing changes, effective immediately. Jon Torrey, previously the director of professional relations, will now serve as executive director of the campaign. In addition, Dana Fairbanks has joined the organization as a marketing consultant.“Jon’s passion and vision for Think About Your Eyes and our common goal to help improve vision health through increased awareness is unmatched,” said Andrea Thau, OD, president of the American Optometric Association (AOA). “He has been an integral partner with AOA in building strong state optometric participation and we look forward to accomplishing even more with his leadership guiding the way.”Torrey worked in his previous role with the campaign for more than four years, during which he structured the online doctor locator—a vital campaign feature that has been used to grow industry support of the campaign. He developed several industry funding models and grew the state optometric association support of the campaign to the current level of 33 leadership states. Under his tenure, the doctor locator has grown to more than 17,000 listings, proving to be invaluable resource for patients across the nation searching for an eyecare provider. Dana Fairbanks joins the TAYE team with more than 20 years’ experience in the marketing and advertising industry and after more than five years at the helm of the campaign’s advertising team at Warren Douglas, a national advertising agency. She led the strategic planning for the national launch of the campaign and played an integral role in the development of the campaign’s website. She also played prominent roles in the campaign’s media and marketing growth as well as the evolution of the TAYE brand. “I’m thrilled to officially welcome Dana,” said Torrey. “Her guidance and expertise has greatly contributed to the campaign’s success to date and we look forward to even greater results, now that she is completely on board with our marketing team.”