NEW YORK—Tickets for EyeRock, the optical industry concert benefitting New Eyes for the Needy, are now on sale at www.new-eyes.org. The show, featuring The EyeRock Band, is set for 9 p.m., Saturday, March 29 at The Hard Rock Café in Times Square.

Numerous companies are supporting this charity event. “We are so delighted at the outpouring of support we have received from the optical industry. The list of companies contributing to our cause is quite impressive for our first year. We are thrilled to be part of this exciting event and we are hoping to make this a long-term partnership,” said Jean Gajano, executive director of New Eyes.

“New Eyes for the Needy is doing great things to expand access to eyeglasses for so many people in need. There’s really no other organization like them!” remarked Denise Mogli, Costco’s U.S. optical director of professional services and chairperson of the EyeRock event. Mogli became involved with New Eyes last year and has supported the organization’s mission to expand its reach across the U.S.

The EyeRock Band is comprised of singers and musicians from throughout the optical industry. The band is dedicated to raising funds for non-profit organizations that provide vision care to people in need. It has played sell-out shows at the Hard Rock Café, B.B. King’s and other venues.

“Performing with the EyeRock Band is such a terrific experience,” said Bob Stein, chief professional development officer of National Vision and one of the leaders of the EyeRock band. “Not only is it an evening of reconnecting with my musical friends in the industry and performing some great rock n’ roll, but it’s also rewarding to know that we are helping the optically underserved. No one ever said that philanthropy couldn’t be enjoyable as well, and EyeRock takes that to a whole new level.”

The EyeRock sponsors, are, at press time: Gold Sponsor: Suja Life; Silver Sponsors: Charmant USA, Essilor and KBCo., Jobson Medical Information, Marcolin, National Vision, United Healthcare, Vision Council, Reed Exhibitions; Bronze Sponsors: Briot USA/Visionix, Davis Vision, Eyeking, FGX International, Kenmark Optical, Marco, McGee Group, MCQ LLC, Modo Eyewear, Nouveau Eyewear, Ocuco, Rem Eyewear, Santinelli International, Tura, Younger Optics, and Zyloware Eyewear.

General admission tickets for EyeRock, available at www.new-eyes.org, are for admittance and bar snacks only. A cash bar will be available.