Transitions Optical Accepting Nominations for Annual Awards Program


PINELLAS PARK, Fla.— Transitions Optical, Inc. is accepting nominations for its annual Transitions Awards program through Nov. 1, 2013. With categories such as Transitions Lab of the Year, Transitions Eyecare Practice of the Year and Transitions Retailer of the Year (regional and national), the company will honor industry partners who actively support the Transitions brand and demonstrate a commitment to enhancing the vision of their customers and communities.

Nominees will be evaluated on their 2013 efforts, including commitment to photochromic growth; alignment to Transitions Optical and participation in programs and promotions; marketing initiatives; education and training efforts; and community involvement. New this year for candidates who have already attended Transitions Academy, applicants are encouraged to detail how they’ve leveraged any tools, programs and courses offered at the annual event.

Candidates can enter themselves or be nominated by a lab, lens manufacturer or other industry organization representative. Up to three finalists in each category will be announced in December and honored during the 2014 Transitions Academy to be held Jan. 26-29, 2014 at Disney’s Contemporary Resort in Orlando, Fla. All finalists will receive prizes, including the opportunity to attend the 2014 Transitions Academy, funds for an employee celebration and marketing and public relations support.

For a nomination form and additional information, visit, contact your Transitions Optical representative or consult Transitions Optical customer service at