PINELLAS PARK, Fla.—Transitions Optical has announced that the 22nd annual Transitions Academy  will be held Feb. 11 to 14, 2018 at the Walt Disney World Swan Hotel in Orlando, Fla.

Transitions Academy is one of the well-recognized and unique educational events in the optical industry, the company said. Each year, industry professionals from across North America attend to participate in professional development and product technology workshops; hear from experts and educators on marketing and industry trends; and learn from their peers and partners during panel discussions.

“We are excited to once again have our partners join us at Transitions Academy and to be able to provide them with a unique educational experience that can be shared with their co-workers and customers,” said José Alves, general manager, Americas. “Last year, almost half of those in attendance were first-year attendees, and we want to continue to offer multiple ways for Transitions brand supporters to attend and participate.”

Industry professionals can earn invitations to attend Transitions Academy 2018 by becoming a Transitions Innovation Award Finalist, attending as the guest of a lens supplier, becoming a Transitions Change Agent, requesting a spot or nominating someone to attend or joining the speaker’s bureau.

Click here for more information about the Transitions Academy 2018.