Transitions Optical Announces Dates for Transitions Academy 2019


PINELLAS PARK, Fla.—One of the industry’s most well-recognized educational events, Transitions Academy 2019, will be held Feb. 3 to 6 at the JW Marriott Grande Lakes in Orlando, Fla. Now in its 23rd year, the event attracts a broad range of attendees from throughout the optical industry. Industry professionals can earn an invitation to attend Transitions Academy 2019 through the following ways:

• Become a Transitions Innovation Award Finalist—Open to optical industry professionals, educators, regional retailers, optical laboratories and independent eyecare professionals and practices, the Transitions Innovation Awards categories include: 2018 Transitions Brand Ambassador (individual-only award), Retailer of the Year, Eyecare Practice of the Year, Best in Training and Best in Marketing.

• Nominations for all Transitions Innovation Awards will be accepted online (at from Oct.1 to 31, 2018. To enter, candidates must complete a nomination form and detail their 2018 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results. Nominees are welcome to enter more than one category and can self-enter, or can be nominated by a lab, lens manufacturer, industry colleague or other industry organization representative. An Innovation Awards resource guide is also available this year to provide tools to assist interested industry professionals with the Innovation Awards nomination process, as well as a structured way to focus on and track their goals throughout the year.

• Attend as a Guest of Your Lens Supplier—Industry professionals should let their Transitions lens supplier know they would like to register for Transitions Academy. Many lens suppliers are providing opportunities and promotions for customers to earn their way and attend as their guest.

• Become a Transitions Change Agent—Transitions Optical is recruiting eyecare professionals who are Millennials or serve many Millennial patients and are looking to change the conversations their peers and patients are having around Transitions lenses. Industry professionals interested in becoming a Transitions Change Agent can visit to apply.

• Request a Spot/Nominate Someone to Attend—Although Transitions Academy is an invitation-only event, Transitions is reserving spaces for interested industry professionals from North America. Past Academy attendees can also nominate someone who should be added to the invitation list. Those interested can request to attend at and more details regarding cost and arrangements will be provided.

• Join the Speaker’s Bureau—qualified industry speakers can email Transitions Customer service at to learn more about becoming a part of the Transitions Speakers Bureau and to inquire about Transitions Academy benefits.