Latest News Transitions Optical Appoints Darragh O’Connor as Vice President, Global Marketing By Staff Friday, January 6, 2017 12:27 AM Darragh O’Connor. DUBLIN, Ireland—Transitions Optical has named Darragh O’Connor vice president, global marketing, effective immediately. O’Connor will be based in Transitions’ global brand headquarters here, according to a statement the company issued Jan. 5. O’Connor joins Transitions Optical from Google’s European headquarters in Dublin where, since 2014, he was a senior digital sales manager (branding division, large client sales) for the U.K. and Ireland. According to the statement, O’Connor will direct the Transitions’ brand strategy and be responsible for all global marketing. He also is charged with leading the global marketing team’s effort to strengthen the Transitions brand as a leader in photochromics. O’Connor’s role encompasses global consumer and trade communication, digital marketing, retail marketing, product marketing and innovation, professional education and market insights. As a member of the company’s operating committee, he will be centrally involved in determining the company’s strategic direction and he will work with the global research and development team to identify new products, the company noted. O’Connor will also work with the marketing organizations of the company’s lenscaster customers to develop the adaptive lenses category and the Transitions brand. O’Connor began his career at L’Oréal in the U.K. in 1999 as a commercial territory manager. He holds a Bachelor of Arts degree in English and German from Trinity College Dublin and a diploma in business studies from University College Dublin.