NEW YORK—Transitions Optical, Inc has launched a new consumer outreach campaign that will highlight the stories and experiences told by influential Transitions lens wearers and speak to a younger audience.

The company will continue to work with familiar faces—including Tim Gunn, the Emmy award winning co-host and mentor of “Project Runway,”—as well as Coyote Degroot of Labrabbit Optics, Sarah Evans a digital correspondent and blogger, Laurence Leboeuf an actress, Irma Martinez a celebrity fashion stylist, Leandra Medine who’s a fashion blogger, Phil Oh, a street style photographer, Robbie Stilez, also a photographer, Allen Stone who’s a musician and Coco and Breezy, founders of Coco and Breezy Eyewear.

“In 2015, we started to address consumer concerns about how they would look in Transitions lenses and our influencers significantly increased positive conversations about the brand,” said Patience Cook, director, North America marketing, Transitions Optical. “This year our influential Transitions lens wearers will generate even more content-rich digital experiences and credible testimonials that explain the benefits of our different products in a relatable and authentic way.”

The influential eyeglass wearers have already begun posting to their digital accounts or sites, helping the Transitions brand grow its social media footprint. The influencers are also featured in the newly launched “Lens Book”—Transitions Optical’s take on the classic lookbook—which showcases a collection of photography and quotes highlighting why each trendsetter chose Transitions lenses to help protect their eyes.

Eyecare professionals can find and share videos, images and posts featuring the influencers at Transitions.com/BeyondtheLens.