PINELLAS PARK, Fla.—After debuting its “See Life Through A New Lens” public relations and social media campaign earlier this year, Transitions Optical has announced a partnership with National Geographic. The program, which utilizes photography to emphasize their theme of seeing the world how it is meant to be seen, also encompasses the overall goal of the campaign by making eyeglass wearers aware of how fashionable, functional and innovative Transitions lenses are.

The program kicked off with the launch of a video on NationalGeographic.com featuring National Geographic Traveler magazine’s director of photography, Dan Westergren. In the video, Westergren shares his photography tips on capturing great images and working in various light situations while on a recent trip to Austin, Texas, where he photographed the city and its people.
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"The partnership with National Geographic will allow Transitions Optical to reach a highly sought-after segment, making them aware that Transitions adaptive lenses are the original wearable technology and encouraging them to see the world the way it's meant to be seen," said Patience Cook, director, North America marketing, Transitions.

Custom print ads featuring Westergren and National Geographic photographer Nevada Wier that display striking images and the stories behind how the photos were taken will run in National Geographic and National Geographic Traveler.

Additionally, from July through August, National Geographic will host a custom Instagram photo contest with a specific hashtag where entrants can submit their own images through Instagram. In September, the winner will be awarded an all-expense-paid National Geographic Expeditions trip to Alaska.

"Eyeglass wearers who have Transitions lenses are amazed by the technology and performance. That's why nine out of ten people who try Transitions lenses love them," Cook added. "The National Geographic partnership will allow Transitions Optical to connect to countless new customers. Once this happens, we know we will open their eyes to what it truly means to 'See Life Through a New Lens.'"