Latest News Transitions Optical Taps Fashion Maven Tim Gunn for Style Tips By Staff Monday, May 25, 2015 12:27 AM PINELLAS PARK, Fla.—A new partnership between Transitions Optical and fashion maven Tim Gunn aims to help people see fashion differently and feel confident in developing their own style. Gunn, host of the hit TV show, Project Runway, will be part of a multi-channel marketing campaign including social media, consumer media and video assets. Throughout 2015, ECPs can share his message about how fashionable and functional Transitions lenses are, and watch the activations unfold through Transitions social media channels: Facebook.com/TransitionsLenses; Facebook.com/TransitionsOptical; Twitter.com/Transitions; Instagram.com/TransitionsLenses. He will provide advice on how to simplify the wardrobe-selection process by choosing clothing and accessories that are both fashionable and functional. Transitions Optical believes the message will resonate with customers because their lenses, which adapt to changing light conditions, enhance both their vision and their appearance.“With Transitions adaptive lenses, people can see life the way it is meant to be seen, and we developed the ‘See Life Through a New Lens’ campaign to encourage people to see things differently,” said Patience Cook, director, North America marketing, Transitions Optical. “Tim Gunn is an icon in the fashion world, and his insights epitomize what it is like to see things from a new, unique and exciting perspective. He will connect Transitions with countless eyeglass wearers, making them aware of how fashionable and functional Transitions adaptive lenses truly are.”Throughout the partnership, Gunn will provide expert tips for men and women, helping them understand that looking good and stylish is about more than identifying current trends. “Everyone wants to look fabulous all of the time and that means uncovering a style that is truly you. I am so proud to be working with Transitions Optical to provide style tips that help people celebrate their own look and grow their self-esteem in the process,” Gunn said.Recently Gunn made a change to his trademark eyewear that he can’t live without. He purchased a pair of Transitions Signature lenses, which are fully clear indoors and darken just the right amount when exposed to sunlight outdoors.“I have been curious about Transitions lenses for years. After hearing about how much the technology has improved and seeing how amazing the lenses looked, I decided to give them a try,” Gunn said. “When I am indoors, my Transitions lenses are completely clear and no one knows I’m wearing them. When I go outside, they darken just the right amount. It’s effortless. Frankly, Transitions lenses have surpassed my expectations by far.”Gunn will share his Transitions experience with his legion of followers that are interested in improving their appearance and wondering how they will look in Transitions lenses.“More than 90 percent of Transitions lenses eyeglass wearers become repeat customers because they are amazed by the experience. We are thrilled about this partnership with Tim Gunn because it will allow us to spread the word about Transitions lenses and share amazing style tips in the process,” Cook added.