NEW YORK—Tura Inc. and Ted Baker, the U.K.-based lifestyle brand, have finalized a multi-year renewal of their license agreement for the design, production and marketing of Ted Baker’s ophthalmic and sunwear collections in North America.

“We are very pleased to continue our successful partnership with Ted Baker,” said Scott Sennett, president and CEO of Tura Inc. “Ted Baker is a world class brand that has grown consistently throughout the optical marketplace since its launch in 2004. We plan to continue the aggressive expansion of the optical and sun collections through original interpretations of Ted Baker’s fresh, young and irreverent design sensibility. This ongoing effort, in combination with Tura’s reputation for service and quality gives us great confidence in the future of this partnership.”

“We are pleased to renew our agreement with Tura, a company with a long standing history in the fashion eyewear industry,” said Craig Smith, global brand communication director, Ted Baker. “The success of our partnership thus far underpins our mutual decision to move forward, focusing on color, detail and exceptional quality to create innovative designs that wholly reflect our design ethos throughout our brand.”