Tura Inc. Announces License With Buffalo David Bitton

By

NEW YORK—Tura Inc. has announced a new license with lifestyle brand Buffalo David Bitton. The brand, founded in France and brought to Montreal more than 30 years ago, will debut its optical and sunwear collection in December 2018. Buffalo David Bitton is an iconic brand offering multiple denim styles and a full fashion collection, and the eyewear line will be positioned as a trend focused collection that has an edgy rock and roll vibe. The brands moto influence will be the driving force to accomplish its distinctive style.

The collection will be on display for a sneak peek during Vision Expo West, Booth #16021 and consists of seven men’s and seven women’s optical models along with three men’s and five women’s sunwear models.

The label now spans across 18 countries and more than 3,000 locations including; U.S. department stores Macy’s, Lord & Taylor, Dillards, Bon-Ton as well as Hudson Bay in Canada.

“This new partnership with Buffalo David Bitton represents a very unique opportunity for Tura to add a new creative dimension to our brand portfolio,” said Scott Sennett, Tura, CEO. “The Buffalo brand's sexy, edgy personality is extremely well known throughout our marketplace and we look forward to translating that energy into an eyewear collection that offers something totally new to our customers.”