NEW YORK—Tura Inc. has announced they have signed a multi-year agreement with Grammy Award-winning musician and fashion entrepreneur Gwen Stefani to introduce a new line of sunglasses and optical eyewear for her L.A.M.B. and GX by Gwen Stefani brands.

“This is a dream I have had for such a long time,” said Stefani. “To finally have the opportunity to endlessly design my dream glasses is mind blowing. I can’t wait to share these L.A.M.B. and GX glasses because they are absolutely incredible.”

“We are extremely proud to be partnering with Gwen to introduce L.A.M.B. and GX eyewear,” added said Scott Sennett, president and CEO of Tura. “In addition to being a legendary performer, Gwen is a true fashion icon, an innovative designer and a leading tastemaker. This is truly a special opportunity to blend Gwen’s style, vibe and vision with Tura’s well known commitment to quality, service and innovation,”

Both collections will debut at the beginning of 2016. The L.A.M.B. collection will mix luxury materials and complex constructions with street, rock and roll and retro influences, as well as signature elements including custom metal tips, slotted screw heads and pyramid studs. The GX by Gwen Stefani will tell an urban street story using bold color, expressive form and print references to military and tribal themes; while metal accents will give it an edge and rock and roll flavor, the company said.

Launched in 2003 and defined by Stefani’s personal style, L.A.M.B. is a RTW and accessories lifestyle brand. An acronym for Love Angel Music Baby, today L.A.M.B. offers apparel, shoes and bags with sunglasses, optical and watches launching in stores January 2016. GX by Gwen Stefani is a new line of affordably priced fashion-forward accessories that embody Stefani’s blend of stylish sophistication mixed with some rock and roll edge.