Unilateral Pricing (UPP) Is Topic of September 3 ‘Power Hour’ Featuring ABB Optical Group's Angel Alvarez

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FRANKLIN LAKES, N.J.— Unilateral Pricing (UPP) and what it means for ECPs will be the topic of the Sept. 3 “Power Hour,” featuring ABB Optical Group CEO, Angel Alvarez. “The Power Hour” is the weekly radio broadcast hosted by Gary Gerber, OD, founder of The Power Practice.

Said Gerber, “I’m very interested in hearing Angel’s unbiased thoughts on this subject, which has had very mixed reviews in the industry. He will be a great resource for listeners that would like to hear the best way to use UPP to their advantage.”

Added Alvarez, “I’m excited to have the opportunity to speak about UPP pricing during ‘The Power Hour’. I know there’s some confusion as to what UPP means for a practice as it relates to their pricing strategy. Our Q3 Retail Price Monitor, mailing with our Profit Advisor newsletter this month, reflects a recent survey that we did and shows ECPs that they can continue to have a retail strategy by promoting annual supplies and staying within the limits of UPP.”

The Power Hour is sponsored by Essilor of America, Optovue, VisionWeb and VSP Global. Details about the shows, including how to listen in and links to previous episodes, can be found online at PowerHourInfo.