LONDON—Vision Direct and Fight for Sight have joined forces and created the #ThinkUV campaign to create awareness about the importance of protecting your eyes from ultra-violet (UV) rays this summer.

Fight for Sight is accepting donations via text; text THUV16 £3 to 70070. Vision Direct is asking everyone to post a selfie to social media using #ThinkUV. Participants have the chance to win a £300 (about $400) Amazon voucher and a free pair of sunglasses from Vision Direct. The company will also make several donations to Fight for Sight.

More information about the #ThinkUV campaign can be found here.