Vision Expo Announces Partnership With Women’s Wear Daily

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Alexandria, Va.—International Vision Expo West has partnered with Women’s Wear Daily (WWD), a leading fashion industry trade magazine, to bring greater exposure to the industry at the upcoming show, according to show organizers. Vision Expo West will take place at the Sands Expo & Convention Center in Las Vegas (Education: Sept. 13 to 16, Exhibition: Sept 14 to 16).

On Thursday, September 14 at 12 p.m., WWD Studios Editor Brandy Joy Smith will join Vision Expo in the new Vision Expo Content Studio to moderate a live streaming panel of top industry CEOs titled “The Eyewear Effect.” The panel will be promoted to over 4 million WWD social media followers and live streamed on their Facebook page.

Comprised of Mike Hundert, CEO of De Rigo REM; Holly Rush, CEO of Costa Del Mar; and Scott Harris Shapiro, CEO and co-founder of State Optical, the panel will share their insights into the development of their business in an ever-shifting market.

“This program is designed to strengthen Vision Expo’s fashion leadership position, produce valuable content live from the show floor and, most importantly, provide our exhibitors with another outlet for exposure,” said Mitch Barkley, vice president of trade shows and meetings at The Vision Council.

On Friday, September 15 at 12 p.m., WWD will return to the show floor with eyewear designers Coco and Breezy for a Facebook Live Q&A session followed by a styling session and a meet-and-greet with the designers, sponsored by Transitions Optical.

To register for Vision Expo West, visit www.VisionExpoWest.com.