NORWALK, Conn.—International Vision Expo & Conference introduced an advanced Buying Program, making it easier for attendees to sort exhibitor discounts being offered only at Expo, according to show organizers. Vision Expo East 2016 will be held this April at the Javits Center in New York City (Education: April 14 to 17, 2016; Exhibition: April 15 to 17, 2016).

Attendees can use and benefit from the Buying Program before the start of Vision Expo East by easily browsing exhibitor offers organized by price point, pavilion and segmented by buying group, doctor organizations or alliances. Discounts can be viewed at VisionExpoEast.com or on the Vision Expo East mobile app.

“For 30 years, Vision Expo has constantly adapted and improved to better meet the needs of our attendees and exhibitors, and the Buying Program is the latest example of these efforts,” said Tom Loughran, group vice president, Reed Exhibitions. “This program will help nurture a positive and healthy shopping experience on the show floor.”

Attendees looking for the biggest bang for their buck can utilize the Buying Program’s price point savings, which are segmented by less than 10 percent, 10 percent to 20 percent, 20 percent to 30 percent, or greater than 30 percent. This segmentation allows attendees to keep track of their savings and receive healthy returns on their Vision Expo investment.

With the new program, attendees can search among a listing of more than 35 buying groups, doctors organizations or alliances and find exhibitors on the show floor who are aligned with these groups, and ultimately make the most of Vision Expo.

Additionally, for those searching for certain products, from frames or accessories to large-scale technology and equipment, the Buying Program allows attendees to search by show floor to ensure access to all exhibitors' offers and more efficient time management during the show. The show floor is divided into five pavilions including Eyewear & Accessories, Lenses & Processing Technology, Low Vision, Medical & Scientific plus The Galleria featuring the French Loft, Italian Pavilion and The Underground.

To learn more or to register, visit www.VisionExpoEast.com.