Latest News Vision West Ongoing Financial Support to the California Optometric Association Tops $12.4 million By Staff Friday, February 17, 2017 12:18 AM (L) Ronald G. Seger, OD COA secretary-treasurer and Joseph C. Mallinger, OD, MBA FAAO, president & CEO VWI. SAN DIEGO, Calif.—Vision West presented a check to the California Optometric Association for $203,939 at the recent COA House of Delegates meeting held in San Francisco on Feb. 10. With this recent check presentation, the financial support Vision West, Inc. (VWI) has provided to the COA now tops $12.4 million since the relationship began in 1988.The check was presented by Joseph C. Mallinger, OD, MBA, FAAO, the VWI president and CEO who stated, “Vision West is very appreciative of the ongoing support and relationship we have with the COA and we look forward to continuing as a COA Champion supporter for many more years to come” said Dr. Mallinger. “Supporting organized optometry and membership programs are at the core of our business model.” Vision West (VWI) is a nationwide membership based eyecare business group, providing practice management and group purchasing resources. Founded in 1988 by the California Optometric Association, VWI is privately held. VWI provides members with competitive discounts and programs with more than 250 vendor partners. Passing on the full-negotiated discount to members, VWI does not charge a membership fee or require a minimum purchase volume.