SAN ANTONIO—Visionworks, which operates more than 700 optical stores across the U.S., is teaming up with Little League to become the official eyewear and eyecare provider of Little League Baseball and Softball. Together, the organizations will raise awareness about the importance of annual eye exams and protective eyewear for school-aged children, especially those who play sports.

As the official eyewear and eyecare retailer of Little League, Visionworks said it has the opportunity to further the conversation about the importance of annual eye exams. Visionworks will work alongside Little League Baseball and Softball to provide offers for Little League families and stress the importance of proper vision being critical for a player’s experience. Visionworks will also work with Little League’s urban Initiative program to provide vision assistance for underprivileged players and teams.

"Knowing that vision is fundamental to kids' success in school, and their performance on and off the playing field, is a compelling reason for our entire company to rally around this cause," said Jim Eisen, president and CEO of HVHC Inc., and president of Visionworks. "We are committed to raising awareness of the importance of annual eye exams, and this year we're excited to step up to the plate and go to bat for Little League members across the country."

Visionworks will also be on-site during the Little League Baseball World Series (LLBWS) in South Williamsport, Pa., from Aug. 17 through 27, 2017. Families and spectators visiting the event will be able to visit Visionworks at the Family Fun Zone to learn more about how they can help keep their eyes healthy.