Visionworks to Offer Free Vision Screenings and Eye Health Information at the FedEx St. Jude Classic


MEMPHIS, Tenn.—Today through Sunday, Visionworks will perform free vision screenings and provide eye health information to spectators at the FedEx St. Jude Classic. Already the official eyewear retailer of the PGA Tour and Champions Tour, Visionworks added its support to the FedEx St. Jude Classic to reinforce its commitment to active lifestyles.

“We are pleased to provide eye health services and information to the players and attendees of the FedEx St. Jude Classic this week,” Jim Eisen, president of Visionworks and co-CEO of HVHC, said. “Visionworks is committed to supporting active, healthy lifestyles through programs like the PGA Tour Player Mobile Health and Fitness Trailers, as well as free vision screenings throughout the season.”

Visionworks provides resources for the health of PGA Tour golfers through its Player Mobile Health and Fitness Trailers, which are staffed by professional physical therapists and athletic trainers. The Mobile Health and Fitness Trailers are available to players during most PGA Tour events, including the FedEx St. Jude Classic, for personal conditioning, preventive care and rehabilitation throughout the season.

Visionworks’ event sponsorship extends beyond the PGA Tour, Eisen told VMail. “In addition to our PGA Tour event activation at tournaments throughout the season, we also partner with The First Tee, a non-profit organization that teaches leadership to children through the game of golf, to host 16 free vision screening events in key markets throughout the year,” he said. “We have also provided vision screenings in January at an Islanders game on kids day, hosted several events per year at the Syracuse Crunch hockey games and participated in Indy 500 Kids Day.”

However, he added that Visionworks’ partnerships are not limited to sports. “Athletic events are a great opportunity to remind people about the importance of vision health, but our support of the community goes well beyond sports. We are targeting family friendly events such as food festivals, music festivals, back-to-school events and several others,” he added.