Jim Vitkus.
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ONEONTA, N.Y.—Alan Cleinman, CEO and founder of optometry business consultancy Cleinman Performance Partners, has named Jim Vitkus to the newly created position of chief revenue officer and executive vice president.

“Our unique organization is growing rapidly and, due to his diverse experience in both vision care and dentistry, Jim brings a unique perspective to his new role,” stated Cleinman. “With decades of success in sales, marketing, and operations, Jim’s understanding of the eyecare market, and more specifically our clients and prospective clients, provides our firm with the right mix of knowledge and innovation to continue our position as North America’s premier business development consultancy for private optometry businesses.”

Prior to joining Cleinman Performance Partners, Vitkus operated his own business consultancy focused on energizing growth for small to medium size businesses. Vitkus previously served as VP-GM for the dental and vision care publishing groups for Advanstar Communications, was with Jobson Medical Information as VP of strategic marketing for their vision care brands and publisher for the 20/20 Group. Prior to that, Vitkus was VP and chief marketing officer for VisionWeb and was the consumer-eyecare professional marketing manager for the Varilux brand at Essilor.

In his new role at Cleinman Performance Partners, Cleinman added, “Jim will provide the kind of leadership our firm needs to continue to differentiate our business as the source for personal and professional growth for private optometrists and their practices throughout North America.”

Founded in 1989, Cleinman Performance Partners, Inc. is a leading business development consultancy for private optometry practices. The firm provides business solutions and education in such areas as business development, leadership development, organization and structure, people development and all types of business transactions. In 2000, the company launched its core client development program, Cleinman Performance Network, a business development wisdom-sharing think-tank for North America’s leading independent optometry practices.