Chad Smith.
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NEW YORK—Vuarnet announced that Chad Smith has been appointed to the position of Rx sales development director. Smith is joining the American team to bring Vuarnet’s latest mineral glass prescription technology to the U.S. premium optical market as well as to expand Vuarnet’s Rx business in North and Latin America, the company said.

“We are extremely pleased to welcome Chad to our USA team” said Lucio Lozza, CEO of Vuarnet Inc. “Chad has a long track record of success in the optical industry with premium sunglass products and shares our intense passion for our iconic brand as well as our commitment to serve the independent optician with the highest quality sun protection.

“2015 was our first year back in the USA and bringing back the Glacier, the iconic 002 style and new premium handmade acetates has been an amazing experience. Vuarnet is perfect for the needs of the modern consumers, wanting genuine, original, quality sunglasses that really make a difference in their lives. Not just a brand and a marketing story, but the ultimate performance, clarity and protection that only our patented mineral polarized glass can offer."

During his 28-year career, Smith has worked with major brands in eyewear and was most recently the executive trainer at Maui Jim.

Smith said, “I had the opportunity to join Maui Jim when it was a small player in the optical industry and spent the last 15 years helping expand their reach and grow their sunglass business. I am excited to take on new a challenge and become a part of Vuarnet, a world leader in superior, cutting edge mineral glass lens technology.

Vuarnet was founded in 1957 out of a collaboration between Olympic ski champion Jean Vuarnet and optician Rodger Pouilloux. The brand was relaunched in the U.S. market in 2015.