Vuarnet Opens First Paris Boutique


NEW YORK—Vuarnet announced the opening of the brand’s first boutique in the heart of Paris at 28 rue Boissy d’Anglais. This is the location where Roger Pouilloux, the optician who co-founded the brand with Jean Vuarnet, had his studio.

In celebration of the brand’s 60th anniversary and the opening of the boutique, the company is launching the Vuarnet Love Days campaign in France. This campaign benefits Shades of Love, an organization that provides people living in conditions of extreme light, such as the Himalayas, the Andes and Siberia, with sunglasses to prevent against ocular lesions. For every pair of Vuarnet sunglasses purchased in France from April 6 through July 31, 2017, Vuarnet will donate a pair to Shades of Love.

Additionally, as a special offering, a capsule collection will be available exclusively at the Paris boutique.