NEW YORK—French sunglass brand, Vuarnet opened up its first pop-up shop in Soho for the holiday season on Friday, Nov. 18. The shop located inside Westerlind at 29 Spring Street offers the largest selection of Vuarnet sunglasses stateside.

The pop-up draws inspiration for its decor from Vuarnet’s notable ski heritage to complement the distinct design of the brand’s eyewear. The shop showcases Vuarnet’s iconic Legend styles along with their latest lifestyle introductions including Edge and Swing.

Holiday shoppers can purchase limited edition Glacier 1957 in celebration of the brand’s 60th anniversary before they become available next year. Gaining popularity in the 1970s, the unique Glacier frame made with mineral glass has been worn by elite athletes and style icons worldwide. Recently, the Glacier was worn by Daniel Craig as James Bond in “Spectre” and by Jake Gyllenhaal in “Everest.”

“It has been an exciting year for Vuarnet from introducing Vincent Cassel as the new face of the brand to the launch of our first fashion collaboration, and now, our very first pop-up shop in the U.S.,” said Lionel Giraud, CEO of Vuarnet. “We are thrilled to bring the entire Vuarnet collection to New York allowing customers to experience the Vuarnet mineral glass lens difference first hand.”