Warby Parker to Open Sixth Store in Dallas, ‘Class Trip’ Bus Will Be Parked Outside


DALLAS—Warby Parker is opening its sixth eyewear retailing location later this month in the Knox/Henderson neighborhood of Dallas. It will be the e-commerce turned multichannel retailer’s first location in Texas. In addition to the store itself, the old-fashioned yellow school bus that visited several U.S. cities last year on the Warby Parker “Class Trip” will be parked outside. The bus from the tour has “found a place to call home in Knox/Henderson Dallas,” Warby Parker announced in a statement this week.

Both the shop and the bus will feature Warby Parker’s entire collection, along with advisors to help shoppers select frames, and The Reference Desk for pickups and adjustments. Prescription glasses (now including progressives) will be shipped within a few days, while sunwear and optical frames with demo lenses will be available for immediate purchase. While eye exams will not be conducted at the location, there will be an optician onsite, and customers are invited to bring in their prescriptions, a spokesperson for the company told VMail.

The school bus that traveled across the U.S., complete with leather sofas, oak shelves and vintage books, has settled outside Warby Parker’s new Dallas location, which itself continues the schoolhouse theme inside the shop, featuring 1950s decor, independent books, school supplies, globes, chalkboards, apples, and, of course, eyewear.

A grand opening celebration will be held June 18, from 6 to 9 pm, at the new Dallas location, which features a pencil sticking out of its roof (as shown in the rendering). The new Dallas location joins Warby Parker stores in New York (three locations), Los Angeles, Boston, and showrooms located inside boutiques in Los Angeles (two locations), Miami, Chicago, Oklahoma City, Philadelphia, Nashville and Richmond, Va.