Latest News WestGroupe to Launch Helly Hansen Eyewear Collection By Staff Thursday, February 21, 2019 12:21 AM MONTREAL, Quebec—WestGroupe announced its new agreement with Helly Hansen Eyewear for the distribution of optical and sun collections for North America. The initial launch will take place in March and begin in Canada featuring the optical collection, followed by sunwear in the spring and the U.S. launch in 2020. The optical and sunglass collections embrace the DNA of the brand and takes its inspiration from the apparel, appealing to active people who like the outdoor and a sporty lifestyle. The unisex optical collection features 15 iconic styles, each in 3 colors, ranging in materials of Titanium, stainless steel and TR-90. Each style comes with a protective case and lens cloth. The Helly Hansen sunglass collections feature various lens coatings and are broken down into two segments; Lifestyle and Sport sun. Lifestyle sun includes TAC lenses that are ultra-lightweight, and formulated for superior visual and polarization clarity. All the lenses are polarized and come with UVA and UVB protection, AR coating and hydrophobic coating.