Heidi Orlando.

MONTREAL, Quebec—WestGroupe USA has announced the appointment of Heidi Orlando to the position of Northeast regional sales director.

Orlando brings more than 20 years of sales management experience to this role. Prior to joining WestGroupe, Orlando “worked for a leading optical company where she earned many sales awards and was also inducted into the President’s Circle,” WestGroupe said.

“Heidi brings a fresh energy to her new position and I am confident that her experience and leadership will play an integral part in our continued growth in the Northeastern U.S. states,” said Dennis Davis, WestGroupe USA’s vice president of sales.

“I am excited about my new role with WestGroupe USA and look forward to the challenge of developing the business further in the Northeast and leading my team to surpass their goals,” said Orlando.